The Importance of Color

Colour is another one of those elements of graphic design that is very important, to make an infographic easy to understand we must choose our color palette in an appropriate way.

The difference a color palette can make is amazing, especially in the world of infographics. The right palette can help organize an infographic, reinforce the topic and make things more clear. The wrong palette can turn a great topic into a nightmare for the eye, harm the image of the client, in this case the cv and convey the wrong message.

There are some tips before considering choosing a lot of colors for an infographic

The lack of colour with a hint of something strong and bright can be much more powerful than a rainbow of colours. A very common mistake is to use too many colors.colorpallets.jpg

Color palettes.

The rule of three, choose three primary colors. Of the three, for the background color the lightest should be the one, we will not use white as background in case the infographic is shared on  a website to avoid confusions. The other two should break up the different sections or elements of our infographic, years , information, etc. In case of using more than 3 colors we can use shades of one of the three chosen.

Examples of color palettes in branding. Blue and grey Oreo. Red and Beige, Coca-Cola.

There are some useful tools to use online like Adobe´s Kuler to create color palettes. Another way to choose color is to look at the nature , landscapes, trees, sea,sky,… or a photography related with the topic of the infographic.


Example of color palette based on a photography of landscape and other elements. 





The Beauty of Minimalism
The Do’s And Don’ts Of Infographic Design
3 Easy Ways to Pick Great Color Schemes For Your Infographics



Rationale Infographic

So as we know Anna is an Interior Designer. Based on her answers Im going to convert in graphic information all the different elements of her CV.

Mindanao Weaves, these are typical cloth patterns from Philipines. I will use these for my colour palette and also for the layout/grid. I will use each color to differentiate academic information, work experience and time.

colorbanigSnake and Ladders game. It was Anna’s favorite game when she was kid. It will also help me to incorporate joint elements and also for the layout/grid.


Veranda Magazine. It’s Anna’s favorite magazine. This will be my reference for typography  style and the mood.


To visualize relevant information about the work experience and other important facts, I will use simple icons to represent that information. I will do some research on how to create those.




Infographic Research

What is an infographic?

 According to different definitions is an visual representation of information, data or knowledge. The word infographic is composed by the greek words “info” which means information and “graphos” which means “I write” , in this case could be related to a graphical representation.

 We live in the era of information, everyday we generate billions of terabytes of information. In order to assimilate that amount of information we created a visual language, we created a world of visual information. Now more than ever the old cliché “a picture is worth 1000 words” is true.

 An important aspect of a good infographic are the visual cues, in order to make your infographic reader easy to understand your graphics, we will have to encode our data with colors, geometry or some tips that make readable our infographic.

 A good design not only confer aesthetics, but also make our infographic easy to understand.

 So to design a good infographic we will need to achieve what is called “Graphical Excellence”, it means communicate complicated ideas with clarity, precision and efficiency. A  good infographic is capable show the available data, in this case the information provided in the CV, using graphic elements, like lines, points, symbols, numbers, words, shading and color.

 Color in information design can be used in different ways, to label, to measure, to represent or imitate reality and to enliven or decorate.

A good visual organization  is arranging all those elements in manner that we catch the reader´s attention. There are different layouts that can help us to settle these elements: Useful Bait, Versus/Comparison,Versus/Comparison,Road Map,Timeline,Visualized Article.

 For this project I will try to combine the Timeline Design and the Road Map.

I also created a mood board on Pinterest so I can have some ideas of different layouts.


Below some examples of good infographics, and some images that will help me to create the infographic according to the answers of my interview to Anna and the information on his CV.


Examples of different layouts for an Infographic
Timeline examples


Another example based on boxes.


-Informational Diagram Collection. 2009. Pie Books

-Visualize This. The Flowing Data Guide to Design, Visualization and Statistics. Nathan Yau. 2011.Wiley Publishing,Inc.

-The Visual Display of Quantitative Information. Edward R. Tufte. 2001. Graphics Press LLC

– Layout Cheat Sheet: Making the Best Out of Visual Arrangement.